
Berlin Packaging Continues European Expansion with the Acquisition of Glass Line
by Michel Baudet in English
Addition of family-owned business strengthens Italian operations
MILAN (March 30, 2021) – Berlin Packaging, the world’s largest hybrid packaging supplier, announced today the acquisition of Glass Line, a Savona, Italy based supplier of glass and metal packaging specializing in the food and beverage end-markets.
As a family-run business, Glass Line has forged strong customer relationships and has significant expertise in the wine and olive oil markets. The company is co-led by Umberto Berruti and Patrizia Zoppi and has an established presence across Northwest Italy, including two warehouses in Liguria.
“Glass Line is an extraordinary company that not only shares Berlin’s focus on quality and service, but also delights in serving its customers. As we continue to expand our presence in Northwest Italy, we are better able to serve packaging customers of all sizes and across all industries in this region,” said Paolo Recrosio, CEO of Berlin Packaging Europe.
“Our family has built Glass Line over many years, and we were very deliberate in selecting a partner to help us accelerate our business,” said Umberto Berruti, co-leader of Glass Line. “This combination with Berlin allows the best flow of ideas, innovations, and talent across Glass Line for the benefit of our employees, customers, and suppliers,” added Patrizia Zoppi, co-leader of Glass Line.
This is Berlin Packaging’s thirteenth acquisition in Europe since 2016, confirming the company’s strong commitment to offering packaging solutions in all segments of the European market.
“We have successfully partnered with many family-owned businesses during our European expansion and appreciate the trust and confidence Glass Line has placed in us,” said Bill Hayes, CEO and President of Berlin Packaging.
All Glass Line employees and locations will be retained, and Glass Line’s leadership, including Umberto Berruti and Patrizia Zoppi, will continue in the same capacity.
Berlin Packaging
Berlin Packaging is the world’s largest Hybrid Packaging Supplier® of glass, plastic, and metal containers and closures. The company supplies billions of items annually along with package design, financing, consulting, warehousing, and logistics services for customers across all industries. Berlin Packaging brings together the best of manufacturing, distribution, and income-adding service providers. Its mission is to increase the net income of its customers through packaging products and services.
See BerlinPackaging.com for more information.
About Bruni Glass, a Berlin Packaging Company
Bruni Glass, the largest packaging distributor in Europe, has 40+ years’ experience supplying premium and specialty glass packaging to the wine, spirits, food, and gourmet markets. Headquartered in Italy and with locations across Europe, Bruni offers thousands of custom-designed products along with popular standard items. The company has a world-class design studio, a network of high-quality manufacturing partners, a team dedicated to thrilling service, and is certified by CISQ-IMQ (Italian Institute for the Quality Mark) to ISO 9001 standards.
See BruniGlass.com. for more information.
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Berlin Packaging expands its presence in Northern Europe with the acquisition of Vinkova, Dutch leaders in glass packaging
by Vincap in English
The acquisition strengthens the glass packaging offer throughout Northern Europe

MILAN, 8 October 2020 – Berlin Packaging, leader in the supply of glass, plastic and metal containers and closures, acquired on 6th October Vinkova B.V., important supplier of food products and drink glass packaging solutions, based in Bussum, the Netherlands.
With more than 50 years of experience, Vinkova offers a huge range of tailored solutions and products to a large customer base on the Dutch market, boasting solid industry know-how and strong relations with some of Europe’s most important glass producers.
The strategic joining of Vinkova is, for Berlin Packaging, the completion of the range offered on the Dutch market, supplementing the innovative plastic and metal solutions and innovative closures already marketed on the territory since 2019.
Berlin Packaging is a global player supplying packaging solutions and services to customers of all types, across the globe, in all industrial sectors. The company is based in North America, where it has been operating since 1898, and boasts a global footprint that is expanding rapidly, with more than 130 offices and warehouses worldwide.
Vinkova is the eighth acquisition to be made in Europe since 2016. Customers and suppliers of both companies will benefit significantly from this acquisition and the combined operations of Europe’s most important packaging distributor.
Starting today, Vinkova’s customers can enjoy the exclusive design and innovation services guaranteed by Bruni Glass Innovation Center in Italy and by the One Eleven Studio in the United States of America.
“We are extremely enthusiastic to become a part of the Berlin Packaging family and are certain that this new partnership will benefit our customers, suppliers and employees enormously”, André Rombout, General Manager of Vinkova, commented. “We are a solid company and will become even more so”.
“This is great news for our company, and for all our business partners too, adds Ruben van der Zouw, Vinkova’s commercial director. They will all benefit from the strong capabilities the Berlin Packaging Group has to offer. The Vinkova team is ready to start this new chapter in our history.”
“The acquisition of a solid glass packaging supplier in the food & beverage industry allows us to further extend the presence of Berlin Packaging on the European glass packaging market, completing the range of glass-plastic-closure products”, Paolo Recrosio underlined, CEO of Berlin Packaging Europe. “It also offers us huge business opportunities, thereby confirming the validity of our strategy and the consistency of our project”.
“In addition to consolidating our positioning in Northern Europe, this acquisition allows us to support customers of all sizes and from all market segments, strengthening our commercial relations and the range of extremely high-quality services”, declared Bill Hayes, CEO and President of Berlin Packaging.
Fully in line with the Berlin Packaging acquisitions strategy, the workforce and structure of Vinkova will not change in any way: all employees will remain with the company, as confirmation of the growth and development objectives in Europe.
Berlin Packaging
Berlin Packaging is the world’s only Hybrid Packaging Supplier® specialised in the supply of glass, plastic and metal containers and closures. Each year, the company supplies thousands of articles to customers of all sectors, together with packaging design services, financing, consultancy, storage and logistics.
More information is available from BerlinPackaging.com
Press Office
Omnicom PR Group Milano
Barbara Papini, Barbara.Papini@omnicomprgroup.com +39 335 6113555
Ilaria Sala, Ilaria.Sala@omnicomprgroup.com +39 335 8112968
Elena Franzetti, Elena.Franzetti@BruniGlass.com +39 02 48436611 +39 3401204145
Julie Saltzman, Julie.Saltzman@BerlinPackaging.com +1 312 869 7554 for North America.
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Vidrimon Marks Fourth Acquisition in 2019 for Berlin Packaging, Europe’s Largest Packaging Distributor
by Vincap in English
Global packaging juggernaut expands Southern European footprint with increased presence in Spain and Portugal
MILAN, ITALY (3 October 2019) – Berlin Packaging, the largest full-service supplier of glass, plastic, and metal containers and closures, announced today the acquisition of Vidrimon, a premier supplier of olive oil bottles and innovative glass packaging for Southern Europe. Strategically located in Montilla, Spain, the heart of Andalusia region, Vidrimon has experienced years of sustained organic growth.
Berlin Packaging is a $2.6 billion global supplier of rigid packaging products and services to customers of all types across all sectors. Vidrimon marks Berlin’s 12th overall acquisition since 2010 and fourth in Europe in 2019, adding strategic locations in France, Italy, the Netherlands, and now Spain. This rapid expansion extends the dynamic organization’s global reach, which includes 110+ locations in North America, the Bruni Glass division headquartered in Milan, the Bruni Erben division headquartered in Hadleigh, England, and operations in China and South Africa.
Vidrimon will be integrated into the Bruni Glass organization and the new company will be called Bruni Glass Iberia, a Berlin Packaging Company.
The acquisition will deliver substantial benefits to customers and suppliers of both companies, including:
- Industry leading packaging offering – Berlin customers gain access to Vidrimon’s specialty glass bottles, adding to the large selection of innovative custom and stock glass solutions already in the Berlin and Bruni catalogs. Vidrimon customers can fulfill their glass, plastic, and metal packaging and closure needs by accessing Berlin’s 40,000+ SKUs, with many available for same-day shipping on BerlinPackaging.com.
- Global expansion opportunities for customers – As the largest packaging
distributor in Europe with warehouses across the entire continent and the industry’s most complete coverage in North America, the combined company offers customers on both continents vital logistics support for penetrating global markets. - Deepened expertise in important vertical markets – Vidrimon’s focus on glass packaging for the olive oil and beverage sectors adds to Berlin’s presence in food, beverage, pharma, personal care, household care, cannabis, and industrial
packaging, bolstering Berlin’s ability to provide customers the most complete
offering in a wide range of industry segments. - Access to Berlin’s income-boosting services – Vidrimon customers will be
able to take advantage of world class design and innovation centers on two continents that provide complete structural package and brand design; warehousing and inventory management; capital lending and quality consulting services – all offered at no charge in exchange for new packaging business. - Strategic opportunities for suppliers – Both Berlin and Vidrimon suppliers will have access to a combined 200-person sales force in North America and Europe as well as a database of qualified packaging customers and prospects that has grown to 150,000+. Berlin also helps suppliers land new business with a powerful marketing engine that builds demand and strong warehousing and logistics programs that handle customer inventories reliably and efficiently.
“We’ve experienced tremendous growth in Europe in 2019 with four strong companies
joining our organization,” said Andrew Berlin, Chairman and CEO of Berlin Packaging. “As we grow, we remain steadfast in our commitment to quality, innovative design, and helping our customers to improve their bottom lines with our packaging products and services.”
“Adding Vidrimon is another important building block as we become the world’s strongest, broadest, and most customer-centric packaging supplier,” said Paolo Recrosio, CEO of Bruni Glass, a Berlin Packaging Company. “It not only strengthens our expansive European offering, but it also aligns us with another company that shares our glass packaging expertise, our commitment to quality, and our insistence on thrilling customer service.”
“Glass and olive oil bottles have been our business focus for almost 40 years and joining forces with a global powerhouse like Berlin offers new opportunities for business growth that will benefit our customers and suppliers as well as our employees,” said Manuel and Rafael Jordano, former owners of Vidrimon.
The deal has closed, and integration planning is already underway All of Vidrimon’s employees and locations will be retained.
About Berlin Packaging
Berlin Packaging is the only Hybrid Packaging Supplier® of glass, plastic, and metal containers and closures. The company supplies billions of items annually along with package design, financing, consulting, warehousing, and logistics services for customers across all industries. Berlin Packaging brings together the best of manufacturing, distribution, and income-adding service providers. Its mission is to increase the net income of its customers through packaging products and services.
See BerlinPackaging.com for more information.
About Bruni Glass, a Berlin Packaging Company
Bruni Glass, the largest packaging distributor in Europe, has 40+ years’ experience supplying premium and specialty glass packaging to the wine, spirits, food, and gourmet markets. Headquartered in Italy and with locations across Europe, Bruni offers thousands of custom-designed products along with popular standard items. The company has a world-class design studio, a network of high-quality manufacturing partners, a team dedicated to thrilling service, and is certified by CISQ-IMQ (Italian Institute for the Quality Mark) to ISO 9001 standards.
See BruniGlass.com for more information.
Media Contacts
Julie Saltzman, Julie.saltzman@berlinpackaging.com +1 312 869 7554for North America.
Annalia Martinelli, martinelli@gruppoarete.it +39 02 33004 397 – Mob. +39 3494330142 for Rest of World.